--- title: "Storable Marine Industry Report: The Booking Gap" description: Get the free 2026 Marina Industry Report. See what 1.2M+ marina and boat-rental reservations reveal about the booking gap and where operators lose revenue. --- [![](https://info.storablemarine.com/hs-fs/hubfs/Storable_Marine_LOGO_pms2766_pms2229_RGB-2.png?width=2000&height=2000&name=Storable_Marine_LOGO_pms2766_pms2229_RGB-2.png)](http://storablemarine.com) [![Storable\_Marine\_LOGO\_pms2766\_pms2229\_RGB-2](https://info.storablemarine.com/hs-fs/hubfs/Storable_Marine_LOGO_pms2766_pms2229_RGB-2.png?width=3996&height=903&name=Storable_Marine_LOGO_pms2766_pms2229_RGB-2.png "Storable_Marine_LOGO_pms2766_pms2229_RGB-2")](http://storablemarine.com) ![261013\_Marine\_StateOfMarineBookings\_LeadMagnet\_LandingPage](https://info.storablemarine.com/hs-fs/hubfs/MAR-LP/261013_Marine_StateOfMarineBookings_LeadMagnet_LandingPage.png?width=1000&height=1000&name=261013_Marine_StateOfMarineBookings_LeadMagnet_LandingPage.png "261013_Marine_StateOfMarineBookings_LeadMagnet_LandingPage") **56% of boaters gave up on a booking in the past year.** 650 boaters. More than 1.2 million reservations. *A look at where marine businesses lose bookings they were already close to winning — and what operators can do about it.* Download The Booking Gap - 56% gave up on a booking in the past year because they couldn't reach anyone or couldn't complete it online. - 45% move on to another business after one unanswered call when there’s no way to book online. - 9.2% vs. 18.2%: cancellation rates for reservations paid up front versus those with deferred payment. ![man using ai at marina](https://info.storablemarine.com/hs-fs/hubfs/man%20using%20ai%20at%20marina.jpg?width=2000&height=1333&name=man%20using%20ai%20at%20marina.jpg "man using ai at marina") Inside the Guide: - The two issues tied for the top reason boaters walk away - Why paid-up-front reservations cancel at roughly half the rate of those with deferred payment - Why 86% say a future credit would make them more likely to rebook after weather disrupts a trip - Where bookings are coming from now — including the 13% who found their last one through an AI assistant - Specific moves operators can make across booking, pricing, cancellations, response time and follow-up ## Register For One Of Our Recurring Webinars ## SiteLink Software Walk Through   Perfect for users who are brand new to or considering SiteLink, a Storable Software Product! This webinar walk through of SiteLink is catered toward users who are brand new to or considering the software. It walks you through the software, showing you the basics about your new software. [Join the webinar](https://register.gotowebinar.com/rt/2611230597807060566) every Tuesday at 2:00 pm CT! [Join the webinar](https://register.gotowebinar.com/rt/4824002150495561822) every Thursday at 12:00 pm CT! ## storEDGE Software Walk Through   This webinar takes place every Wednesday at 1:00 pm CT. It's catered toward users who are brand new to the software and provides you with a walkthrough of the software. It's a great way to get familiar with the basics of storEDGE. [Join the webinar](https://register.gotowebinar.com/rt/6370746729939262045) every Wednesday at 1:00 pm CT! ## Ask the Expert Q&A Sessions   Ask the Expert is a weekly Q&A session that gives you a chance to ask questions you have about your software. It's useful for everyone because it gives you the chance to get answers for your questions and also learn more by listening to the answers to questions that other customers have. [Join the storEDGE](https://register.gotowebinar.com/rt/470572713437239134)**session** bi-weekly Thursdays at 1:00 pm CT! [Join the SiteLink **session**](https://register.gotowebinar.com/rt/4501777065476271454) bi-weekly Tuesdays at 1:00 pm CT! ## Websites Weekly Walk Through   Want to learn to get the most out of your Storable marketing website? Learn how become familiar with your website's admin, edit your website content, and learn how it works with your software. [Join the webinar](https://register.gotowebinar.com/rt/4556846113713518165) every Friday at 3:00 pm CT! *The Booking Gap* combines a national survey of 650 boaters with data from more than 1.2 million marina and boat-rental reservations to show where bookings fall apart — from the unanswered phone call to the dead-end calendar to the reservation that gets cancelled weeks later. [See where the booking breaks](https://info.storablemarine.com/thebookinggap#the-booking-gap) *Ready to See Storable Marine For Yourself?* See how Storable Marine could work across your marina, rental, service, or boat club operation, and where it could take the busywork off your plate. [See Storable Marine in Action ▶](https://www.storablemarine.com/demo/) ![Storable\_Marine\_LOGO\_pms2766\_pms2229\_RGB (2)](https://info.storablemarine.com/hs-fs/hubfs/Storable%20Logos/Storable_Marine_LOGO_pms2766_pms2229_RGB%20(2).png?width=2000&height=451&name=Storable_Marine_LOGO_pms2766_pms2229_RGB%20(2).png "Storable_Marine_LOGO_pms2766_pms2229_RGB (2)") **About Storable Marine**  Storable Marine provides cutting edge software designed specifically for marina operators and boat rental operations.  From seamless online bookings to operational insights, we’re here to help your business grow and thrive. **Let’s make waves together.** [Follow us on LinkedIn](https://www.linkedin.com/company/molo-marine-management) [Follow us on Facebook](https://www.facebook.com/getmolo) [Follow us on Facebook](mailto:contact@getmolo.com) [Follow us on Instagram](https://www.instagram.com/molomarine/) © Copyright 2026 Storable. All rights reserved